Advertising & Marketing Sector

According to a report by PwC’s Global Entertainment & Media Outlook (2023) , 64% of advertising and marketing companies rely on administrative and marketing consultants to improve their operational efficiency and enhance competitiveness . A study by McKinsey & Company (2022) also showed that 57% of advertising agencies that engaged specialized consulting firms achieved revenue growth of up to 25% within just one year .

Research indicates that 81% of creative companies, such as advertising agencies, improved their digital marketing strategies and increased budget efficiency by up to 30% after collaborating with consulting firms specializing in digital transformation and marketing strategy.

Administrative and strategic consulting firms help advertising agencies and marketing companies optimize internal structures, plan human resource needs, and select the most qualified creative and managerial talents. Consultants can also streamline time management and workload distribution to maximize efficiency, reduce resource waste, and ultimately increase profitability.

Furthermore, consulting firms assist in developing comprehensive marketing strategies , diversifying advertising channels, enhancing campaign and digital content management, and establishing performance measurement tools (KPIs). They also support agencies in building effective digital transformation plans , adopting modern technologies for client and project management, automating processes, and implementing robust data protection and privacy policies aligned with today’s digital market requirements.