Marketing Plan Development

Brief about this project

This project involved designing and managing a comprehensive marketing plan for a perfume company in Egypt. The project aimed at enhancing the brand identity and increasing sales through targeted marketing strategies, both locally and regionally. The project reflects the company’s ability to achieve notable success through effective and innovative marketing strategies in a competitive market such as the perfume industry.

Project's Objectives

1. Study and analyze the target market.
2. Identify target customers and their segments.
3. Design a comprehensive marketing plan.
4. Design competitive offers for the target customers.
5. Launch and monitor the marketing campaigns.
6. Measure and track campaign results and marketing plan activities.